Driftlane
Across four adventurous years, Driftlane has introduced its line of sleek backpacks and thoughtfully designed packing organizers. As these essentials became trusted companions for a growing community of travelers, the mission remained unchanged: enhance every journey while expanding its presence in two key markets—the United Kingdom & Switzerland.
Overview
We showcased our travel gear by partnering with over 65 adventure and lifestyle creators across Europe. Every collaborator was carefully chosen for their authentic love of exploration and their ability to craft compelling visual stories—ensuring Driftlane’s vision of stylish, functional travel essentials was communicated effortlessly through their content.
Results
We launched our campaigns across Instagram, YouTube, and TikTok with a clear belief: when creators share authentic, visually compelling stories, the impact lasts. The results spoke volumes—over 4.9 million impressions, 68,000+ new customers, and a notable rise in sales among the 23–35 demographic across the United Kingdom and Switzerland.
