Harvestee
Over seven wholesome years, Harvestee has unveiled its line of organic roasted seeds and nourishing dried fruit blends. As these snacks became favorites among an ever-expanding community of health-conscious consumers, the purpose stayed clear: elevate mindful eating while strengthening its reach in two core markets—Germany & Austria.
Overview
We introduced our snack collections by collaborating with more than 65 wellness and lifestyle creators across Europe. Each partner was thoughtfully selected for their genuine passion for healthy living and their ability to craft engaging, story-driven content—ensuring Harvestee’s dedication to organic roasted seeds and wholesome dried fruit mixes was shared seamlessly through their work.
Results
We rolled out our campaigns across Instagram, TikTok, and YouTube with one clear belief: when creators present authentic, visually inviting stories, the impact lasts. The outcomes were clear—over 4.8 million impressions, 72,000+ new customers gained, and a notable rise in brand awareness among the 22–34 audience across Germany and Austria.
